Noovo revives his nightly debates and hires the ex-host of me. on TVA Marie-Christine Bergeron to test her 5 pm bulletin Conclusion? It is obvious that a new arc is emerging, more shocking, and more focused on hot news for the different editions of the Thread.
Implemented on March 29, 2021, the Noovo Info television news formula, which wanted to “embody the news and tell it in another way”, did not take off. And the grades? very low Genre: Around 100,000 viewers. However, Noovo did not send me the exact figures of the thread 17 as well as those of 22 wires measured by the Numeris firm.
The only information that Noovo communicated to me is this: the winter hearings of the thread 17 Y 22 wire jumped 29% and 15% respectively since fall 2021. That’s it.
At the launch of their news service, the heads of Noovo Info opted for longer reports, favoring analysis or commentary, and then quickly torpedoed the magazine’s formula that did not fit in with dinner time.
wire 22 by Michel Bhérer, a former employee of QTS and RDI, adopted a more conventional structure from the beginning, it should be noted.
At least the leaders of Noovo Info tried to stand out from the competition. We will not blame them for this trial and error. But as an insider source points out, “doing things differently, without being too different from TVA and Radio-Canada, is almost an impossible mission.” Very sure. It never works, the “same, but not too much the same, please”.
What’s taking shape for the fall season is a return to a classic newsletter. At least for the one moderated by Marie-Christine Bergeron, who will succeed Noémi Mercier behind the table of the thread 17 of August 29.
Star of Noovo Info, Noémi Mercier will focus on the production of documentaries. The current head of thread 17who reportedly found her time as a newsreader difficult
declined to comment on the situation for this column.
Joined on Monday, Marie-Christine Bergeron said she was excited for the challenge ahead, however, she did not reveal more about the upcoming turnaround at Noovo Info. Noovo Chief Information Officer Jean-Philippe Pineault also did not grant an interview. No one at Bell Media, the owner of Noovo, wanted to talk about the changes that were taking place internally.
According to well-informed moles, the arrival of Marie-Christine Bergeron signals a clear desire to “get closer to the people,” to get out of Montreal and go back to what the traditional networks do.
Hence, shorter reports, a more impactful and effective newsletter, as well as reporters deployed where things heat up. In short, the complete opposite of what Noovo Info had promised when it was launched.
At TVA and LCN for 20 years, Marie-Christine Bergeron is a field journalist. She tracked the tricksters down to me from 2018 to 2020. She was immersed in various events, live interventions, and breaking news.
She is also a woman from Alma, in Lac-Saint-Jean, who has a great sensitivity for the regions. In short, Marie-Christine Bergeron embodies a bit of the opposite of Noémi Mercier, who came from the world of magazines and had never before been the face of a newsreel.
Another internal spy clarifies: “There is no turning point, we have been adjusting our newsletters since the first week,” he specifies.
The Noovo Info newsroom has experienced a lot of turnover since its inception, which doesn’t help bring the team together. One of boxing’s most experienced reporters, Bénédicte Lebel, left after six months to join Paul Arcand’s radio show in the fall of 2021. That’s what Noovo Info lacks: veterans to supervise the younger ones.
Then there’s this grand return of late-night debates on Noovo, reminiscent of the glory years of the great newspaper by Denis Lévesque at QTS, 20 years ago.
At the end of August, Michel Bhérer, who remains at the head of thread 22, will become the arbiter of the discussions on the news of the day, which will sound from Monday to Thursday at 10:30 p.m., always live. As in the time of 110%that viewers still, remember.
This show will be called The debaters of Noovo and will last 30 minutes. You’ll see familiar faces Threadincluding that of Luc Ferrandez.
Under the leadership of Denis Lévesque, the QTS debates rocked the cage and rocked the comPetitors. The era, however, allowed overflows, which would be worse today.
TVA is also working on a great debate series with Stéphan Bureau at the wheel. This 90-minute project is called Sit down!was going to start in the spring against everybody talking about it. In September, he moved to the box on Fridays at 8:00 p.m., just after the gathering. end the week well.
The debates at 22:30, Denis Lévesque, QTS, and 110%As long as we don’t get Black Sheep out of his enclosure, we should be fine in Noovo.
#rhythm #punch #Fil