Apple concentrate at WWDC

Apple concentrate at WWDC

Guessing the trends of new hybrid normality that is more heterogeneous than before the pandemic, Apple CEO Tim Cook opened a week of talks for creators of apps for their devices, talking about diversity, inclusion, and the need to control better the avalanche of information that people receive every day on their mobile and elsewhere.

The 2022 edition of this annual conference called the Worldwide Developers Conference -or WWDC for regulars- allows Tim Cook to take stock in person for the first time in three years about the state of the world in general and the market in particular in which his society. With its 34 million registered developers, who design and sell, depending on the case, software, applications, or services for iPhone, iPad, Mac, and other products of the Californian apple brand, Apple is an important decision-maker of trends in technology at a global level. world. scale.

The first trend: don’t always trust rumors. Social media promised Apple’s first formal foray into the nascent world of virtual and augmented reality, with a software platform that should lead to headset sales sometime in 2023 or 2024. In the end, nothing like it turned out.

The two thousand or so people present at Apple Park to testify about the new software and hardware to be released in the coming months were instead treated to a hodgepodge of small updates and improvements that, if we were to draw a grand narrative arc of all of this is intended to give users back some control over their digital lives.

more control

Continuing this position of the great defender of privacy adopted by Apple a year ago, Tim Cook and his increasingly apparent successor Craig Federighi -who remains for the moment responsible for software development in Cupertino- presented a series of security and sharing to control what can be shared with friends, family, or app publishers. In particular, it will be possible to cancel the sending of text messages or even emails. Sharing documents or web pages to collaborate remotely will be easier. The settings allow you to immediately remove your ex’s access to your accounts on different bundled web platforms.

The management of alerts and their rate of appearance also extends to all Apple mobile products. The iPhone is entitled to a bit more consideration here, as its lock screen has been overhauled to be easier to customize.

Apple also does not forget the role of its connected watch in the health of its customers and offers a medication manager to help “half of the North American population” that must follow a medication program to better manage their dosage.

Speaking of management, one of the probably most important developments for the personal finances of US owners of an Apple mobile product is the addition to the payment tools of its Apple Wallet mobile wallet of a payment deferral solution, called Apple Pay Later, which should encourage them to spend more when they shop online.

This Wallet can also easily replace the public transport card that uses a system similar to the Opus card of the Société de transport de Montréal, but on one condition: that these transport networks take the trouble to adopt it…

apple car 2.0

Another fanciful product that made more than one aficionado of the Californian brand dream, Apple’s famous smart car made a surprise appearance on the WWDC stage as the third generation of the CarPlay automotive interface. This interface already allows applications installed on an iPhone to be displayed on the vehicle’s center console screen. The next version goes much further by intercepting information taken from the car’s onboard, computer and displaying this information (speed, engine rpm, and more) on “all the screens present in the car”. Apple says.

The brain of the car will no longer be under the hood but in the driver’s pocket. More than a dozen major automakers are partners in this adventure. It won’t be an Apple Car, strictly speaking, but we’re constantly getting closer to it…

the new mac

Expected on the side of the iPhone or perhaps the iPad, the pièce de résistance finally turned out to be on the side of MacBooks, Apple’s laptops. The second generation of the in-house produced system-on-chip, briefly called the M2, promises 20 to 40 percent more power than the previous generation and promises to put the MacBook Air back at the top of laptop sales for the California giant.

With five times the performance of the latest MacBook Air powered by an Intel chip, with power consumption divided by four, Apple can afford to roll mechanicals by reviving Moore’s Law that many Intel and Microsoft fans believed at the end of its useful life.

Obviously, without control, the saying goes, power is nothing. And that control comes primarily from the apps and services that the developer community participating in WWDC will bring to market in the coming months. It remains to be seen what they will do with all these novelties.


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