Web3, Metaverse, AI, AR/VR, phygital… Every day, new brands launch into these new worlds. In order to decipher the dense news, analyze and learn but also to receive the opinion of the experts, the Journal du Luxe has officially launched its live program that will take place every 15 days.
For its inaugural edition, the Journal du Luxe 3.0 had a particular resonance as it was filmed, in part, during VivaTech, the world’s largest technology meeting. The opportunity to receive Alice Chang, CEO and founder of Perfect Corp., a successful unicorn that will soon be listed on the stock market and will become a partner of these first live shows. Let’s go back to this first episode.
Luxury 3.0, a long-term strategic paradigm shift.
Talking about luxury 3.0 is talking about technology, but above all about generational and social changes, about the construction of a new identity for brands and a new customer experience.
This is how listeners felt when they saw Livi appear, the new virtual muse of LVMH Proudly presented at VivaTech alongside Bernard Arnault. It only took a few minutes to walk the aisles of one of the largest stands at the fair to realize the scope of the Web3 phenomenon in luxury, from Guerlain and its Cryptobees, through Bulgari and its NFT watch to Christian Dior, which offers a client connected. experience across various technologies.
Among the big news of the fortnight, it is difficult to miss the announcement of Sales force which in turn starts in Web3. The largest CRM platform will soon offer businesses an NFT Cloud platform that will allow them to manage their customer engagement and manage NFTs directly from there. We knew about the alliance between Data and Web3: the trend is confirmed.
It was also an opportunity to review the statistics of some nft drops icons like Gucci and Superplastic, but also Murakami and his collaboration with Hublot, as well as the Tag Heuer ad that now allows crypto investors to proudly display their NFTs on their watch. A new way to highlight your status in luxury 3.0?
The big news surrounding the mass adoption of cryptos -despite a market in the red- has made it possible to return to many brands such as Balenciaga, Farfetch and Tag Heuer that now accept payments in cryptocurrencies.
On the subject of block chainthe news that caught the attention is the arrival of Prada with an NFT collection and the development of Lunu, a leader in crypto payments that now accepts Ripple and allows luxury brands to continue treading this universe.
Finally focus on Discord and the special bond created through this platform by the brands for their clients with, in particular, the creation of contests to encourage and engage communities.
Luxury 3.0 at the crossroads of immersive worlds.
The rest of the news was dedicated this time to the gaming with a particular zoom on the demonstration made a few days ago by Sony for its VR2 helmet. This shows once again how much gaming is one of the essential components of the Metaverse.
In’immersive areaJournal du Luxe 3.0 returned to the premiere of the Top Gun movie in 4DX and the power of immersion in society as a whole, as well as the efforts that remain to be made in terms of focus and user experience.
Also discussed was the launch of Byredo’s first real perfume Metaverse in collaboration with RTFKT for AlphaMeta Essence.
The Big Interview: Alice Chang, CEO and Founder of Perfect Corp.
perfect corporation uses new technologies and, in particular, AI, AR and now NFT to rethink the customer journey in the world of beauty through virtual experiences that allow products to be tested. The YouCam app in particular has been downloaded by over a billion people around the world. In addition, more than 10 billion virtual tests are carried out every year, impressive numbers for the soon-to-be-listed unicorn.
The company recently jumped into NFTs by offering four makeup looks “Astral”, “Queen”, “Cosmonaut”, “Mystical” and “Glitching”, available on the OpenSea platform and offering customers the opportunity to access to these styles from Perfect Corp’s. You Cam app.
But the company does not stop there since it is now thinking about the Metaverse.“Today, it is still difficult to define the Metaverse. What we observe is that it can be linked to cryptos and NFTs but also exist independently“ said Alice Chang for whom “the Metaverse is a great opportunity for the beauty sector, particularly through the virtual store concept”.
To conclude, Alice Chang described the potential offered by Web3 and immersive worlds in the world of beauty and luxury, as well as the springboard offered by AI. “The creation of a hybrid world, combining the advantages of the physical and the digital is the ultimate goal (…) AI magic is very important in beauty use cases, along with augmented reality technology. AI now brings even more added value. For example, it can detect your skin tone and even the quality of your skin to better tailor recommendations for the right beauty products.“.
The concert ended with an intervention by Frederic Cavazza on marketing practices in the Metaverse and the unveiling of a POAP designed for the occasion in collaboration with artist Valérie Lade.
Find the replay of this live below and see you on June 30 for the next edition!
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