Like the Canadian Formula 1 Grand Prix, the Festival d’été de Québec and the Montréal Francs, the National Bank Open has become a must-see during the summer in Quebec. Its repercussions are considerable and even a little underestimated.
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“I think it has become a fact,” said Andréanne Martin, executive director of Tennis Quebec.
Although Tennis Canada organizes and administers the National Bank Open, Tennis Quebec is well aware of the powers of the tournament and the ramifications of the event on Quebec tennis.
The best of the best
Just like spring, the National Bank Open, formerly known as the Rogers Cup, returns every year. It is anything but trivial.
Every summer, Montreal hosts the best tennis players (or players, depending on the year) on the planet in a category 1000 tournament. The most important tournament category after the big tournaments. They are nine in number on the ATP calendar.
Montreal is therefore one of the privileged cities to have the opportunity to host a tournament of this magnitude and that attracts the crème de la crème. Like Miami, Monte Carlo, Madrid, Rome and Shanghai.
Especially since the Montreal tournament is the most important of all in anticipation of the US Open in September. In this North American sequence, it is in Canada where the players want to stop in order to be able to prepare optimally and to be able to compare themselves with their rivals after the season on grass.
I’m not sure that they [les Québécois] they are aware of it. I’m also not sure they understand all the repercussions of having an event like that.
Andréanne Martin, CEO of Tennis Quebec
Beyond the prestige of the event, the many offshoots of the tournament go a long way towards developing the young players here, because the profits generated during this pivotal week are reinvested in the future of the sport.
The National Bank Open helps keep the National Training Center running smoothly and also greatly assists the various provincial associations such as Tennis Quebec.
“This tournament has great ramifications and is financially extremely important to the development of Quebec and Canadian tennis,” added the CEO of Tennis Quebec.
a direct effect
Even if it is not the provincial federation that is behind the presentation of the Omnium Banque Nationale de Montréal, the week of the Omnium is always very busy for Tennis Québec.
For one thing, dozens of clubs from across Quebec are invited to watch the world’s best players at work on Center Court and elsewhere in Jarry Park. It also allows clubs to approach the federation that supervises them.
On the other hand, it is also a golden opportunity to receive sponsors, government partners and collaborators so that they can witness the best of tennis in the province.
“I’m not stressed, but it will be a demanding week for sure,” said Andréanne Martin.
The visibility that the event offers is not only beneficial for the federation, but also for the health of Quebec tennis.
Andréanne Martin is unequivocal. Performances like Denis Shapovalov’s against Rafael Nadal in 2017 change things in concrete ways. The same if Félix Auger-Aliassime has a great performance in a few weeks. The repercussions would be immense.
The situation would be much the same if Bianca Andreescu or Leylah Annie Fernandez made it far to the Toronto Open stage.
“When there are performances like that, there is a direct consequence and a compelling enthusiasm for tennis. Is incredible. »
These victories not only bring people together in front of their television or at the IGA stadium, but also increase the interest of the general public in tennis and, above all, encourage young girls and boys to grab a racket and go out and hit . balls Because for that too and above all there are idols.
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