Mark Zuckerberg still far from convincing the general public about the metaverse

Mark Zuckerberg still far from convincing the general public about the metaverse

The future is not so farMark Zuckerberg, the founder of the Californian group, said Tuesday during a conference on the company’s progress in building the metaverse, considered the future of the Internet.

The tone was much more measured than a year ago, like a return to earth.commented Carolina Milanesi, from Creative Strategies. [Meta] I realized how complicated it was to create this world, and also that maybe people don’t want to live in it 24 hours a day.

A year of goal

In October 2021, Mark Zuckerberg announced that Facebook would become Meta. The company has already invested some 10 billion US dollars (13.9 billion Canadian dollars) in these new technologies last year.

On Tuesday, the boss highlighted a new virtual reality (VR) headset, the Quest Pro, a $2,300 tool aimed at professionals, but also many other gateways to the metaverse, via computers and smartphones.

Avatars will invite themselves on Instagram, and Meta is preparing catwalks with Teams (Microsoft’s collaboration software) and Peacock (NBCUniversal’s video platform).

You should be able to communicate with your loved ones in the metaverse wherever you are.said chief technology officer Andrew Bosworth. We want everyone to have the most immersive experience possible, but it will be a while before there are enough headsets.

The success of the Quest 2 headphones

The parent company of Facebook, Instagram and WhatsApp believes the metaverse has begun to take shape, thanks in particular to video games and VR sports apps. By the end of 2021, more than 10 million Quest 2 headsets had been sold worldwide, according to Counterpoint.

According to Meta, so far users have spent more than US$1.5bn (Canadian$2.1bn) on the platform and about a third of the 400 titles offered have exceeded $1m in sales.

On the innovation side, more realistic avatars are on the way. They should soon have legs, and the group’s engineering specialists are working on photorealistic renderings. create a real feeling of the other’s presenceone of them said.

In the Quest Pro, the internal cameras reproduce the facial expressions of the user on top of their avatar.

VR is getting better, apps are getting better, but I don’t see the metaverse materializing as a regular universe. These are just individual experiences.points out Carolina Milanesi.

Unconvincing platforms

Horizon Worlds, Meta’s virtual reality creation and social interaction platform, is struggling to convince.

Many of us don’t spend as much time in Horizonwrote Vishal Shah, the group’s vice president in charge of the metaverse, in a note to staff members, sent in mid-September and picked up by the specialized site The Verge.

He reported unflattering comments and posed the following question: if we don’t worship [la plateforme]how can we expect our users to love it?

Mark Zuckerberg has always warned that the metaverse will take years to emerge.

The sector is in a phase of intense effervescence, which will fall again in approximately a yearpredicts Rolf Illenberger, founder of VRdirect, a virtual reality consulting company.

It is a normal cycle for any technology, but the smartphone is going to be replaced, for sure, by more intuitive methods, such as VR, augmented reality or voice recognition.he added.

The search professional it will be a device to test use cases and then design a consumer version, investor Jack Soslow tweeted Tuesday.

Meta runs out of breath

The group faces the poor economic situation and competition from the ultra-popular TikTok, among others. The other tech giants are also coming to the metaverse.

The market expects Apple to launch its first headphones next year.

The metaverse will come as a surprisesaid Mark Rabkin, Meta’s vice president responsible for VR, during a briefing on Wednesday.

We will have the impression that it is very far away, and then there will be compelling use cases, creators and creators, sectors of the population that will spend more time there. […] and suddenly, we’ll be therehe added.

#Mark #Zuckerberg #convincing #general #public #metaverse

Leave a Comment

Your email address will not be published. Required fields are marked *