Twitter ou les cyberattaques devraient rester dans l'actualité.

Words of the year 2023 in technology and media

Posted on January 5, 2023 at 7:45 am

What will we talk about in 2023 in the world of technology and media? “Les Echos” carried out a forecasting exercise on some of the terms that should be at the center of the news in 2023.

In 2022, professionals had words like NFT, “relevant market” (in the context of the TF1-M6 merger), technology layoffs, audiovisual license fees, or even Elon Musk on their lips. In 2023, several terms should appear or come back to the fore. Brief summary, not exhaustive.

ChatGPT

The conversational robot from the Californian company OpenAI is revolutionizing the world of artificial intelligence. The robot that everyone has been talking about since the beginning of December can be used to answer questions, write a school essay, write an article, a poem or lines of computer code… ChatGPT stands out for its detailed answers and its ability to remember previous conversations and questions that were done to him Above all, he seems to speak like a human being, even if he makes mistakes.

While artificial intelligence is transforming many professions (journalists, teachers, developers, translators, etc.), advances in these technologies will be closely scrutinized this year. And especially since OpenAI has planned to introduce a new, even more advanced version of its chatbot in February.

It will be interesting to see the response from Google and other tech giants. Above all because according to the American media “The Information”, Microsoft is preparing to integrate ChatGPT into its Bing search engine.

Ad-supported streaming

Last year, Netflix broke a founding dogma by inserting advertising into its offerings. At the beginning of November, the streaming giant launched a cheaper offer, with ads, in several countries, including France. Disney+ also launched an ad-supported offer in the United States in December.

While Netflix’s new offering hasn’t really taken off in the US, according to the Wall Street Journal, it will be interesting to see if it picks up steam thereafter, against a backdrop of inflation. The sector plays big, while the proliferation of services has created fiercer competition and consumers will be encouraged to arbitrate between different subscriptions, given the economic context.

Morgan Stanley analysts expect a slowdown in subscriber acquisition. Specialists point out that the platforms are in the process of increasing their prices and reducing their costs. But, if these measures are not enough to generate profits, analysts see two options: either total closures of activities or consolidation maneuvers.

Twitter badge and platform moderation

The soap opera of Elon Musk’s takeover of Twitter spread a lot of ink in 2022. The acquisition, in the fall, of the blue bird group for 44 billion dollars, by the richest man in the world has raised many questions, which are far from resolved. Early on, the Tesla founder made his mark by changing the platform and cutting staff. He wanted to kick the anthill, also restoring some banned accounts like Donald Trump’s.

In mid-December, it launched a paid version of the social network, the famous blue badge, which supposedly authenticates users, to diversify its revenue. But, it will be necessary to see if the users adhere to it.

Above all, the issue of Twitter moderation is far from resolved. While Elon Musk describes himself as a “free speech absolutist,” many advertisers have abandoned the platform in recent weeks. In Europe, Thierry Breton warned the group shortly after the takeover. The European Commissioner for the Internal Market has warned that it will have to respect the regulations on large platforms that have just been adopted.

In another poll at the end of the year, Elon Musk asked users if he should give way to a new boss at Twitter. “Yes” for 57% of respondents. The group’s owner then announced that he would step down when he found someone “crazy” enough to run Twitter.

Therefore, the year 2023 should still be rich with twists and turns.

Metavers and Web3

It was the big word of 2022 (with the NFTs), but it’s clear that the newly promised El Dorado is a bit of a disappointment. The grand ambitions of Meta (parent company of Facebook, Instagram, etc.), while the group has focused its strategy development since last fall on these new virtual spaces populated by 3D avatars, have disappointed investors.

Companies don’t rush into the metaverse. The few who did try it found these worlds to be sparsely populated and the experience not always easy. The firm Gartner has thus placed the metaverse on the “disappointment slope” in its “hype cycle” curve (to assess the life cycles of innovations).

At the same time, the NFT market (these digital certificates issued and exchangeable using decentralized ledger (blockchain) technology that proves your ownership) collapsed in 2022, under the impact of the crypto-crash following rising interest rates and rising prices. investors who have become more rational. The failure of the FTX platform has made web 3 investors even more cautious.

2023 will be an opportunity to see more clearly: new horizons or an epiphenomenon on the way to burial?

cyber attacks

In 2022, there were large-scale cyberattacks: hospitals, SMEs, large groups like Continental or Thalès, or more recently newspapers like The Guardian.

In 2021, experts from the National Information Systems Agency (Anssi) became aware of 1,082 critical intrusions for the proper functioning of the country. Never seen. Of this number, about 200 are related to ransomware, software that cripples businesses by making data unreadable until a ransom is paid. “Although profit-driven attacks have occupied the media scene, they should not obscure espionage campaigns, which are essentially less visible, and those carried out with the aim of computer sabotage,” Anssi argued, at the time of publication of his study in March 2022.

Certainly, cybersecurity is expected to remain a major issue in 2023.

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