When we know that, in the same study, we found that real estate professionals have taken the technological turn, and that the evolution of the use of technology in the profession has more than doubled in 5 years, we are still surprised that professionals do not see important changes to come. If we had asked ourselves the same question with social networks 10 years ago, would we have had a consensus? Nothing less obvious. The question we ask ourselves is then: is it because real estate professionals are certain that people will always be stronger than technology, or is it simply a lack of knowledge of these technologies?
If that’s point number one, we agree. However, technology is interfering with human use and becoming a consumption habit. It is done in stages.
If it is the second point, it is our role to continue giving value to professionals so that they can understand technology. Therefore, I suggest you review each of the technologies and see in what form it already exists and how it can transform the real estate of tomorrow. But let’s start with the study figures.
What technological changes for the real estate sector of tomorrow?
A picture is worth 1000 words, here is the result of one of the 150 slides from our ImmOpinion study!
Now that we’ve seen all of this, let’s get into the details of each of the technologies.
Only 14% for online dating. Is incredible. When we observe that today everyone makes an online appointment with their doctor, and that the habit begins to reach the restaurant, the hairdresser, the museums… The habit of consumption will be created, if it has not already been done, and will be requested by real estate prospects.
Specifically tomorrow if I want to sell my property and I have these two solutions:
- Request an appointment with a professional in two clicks and make sure you have the appointment that suits me best.
- He calls a real estate agency or a consultant, who sometimes does not answer his phone. (I put “sometimes”, but you get the idea 😅)
In your opinion, which solution would you prefer?
online dating tools they already exist for visits, budgets, etc. This saves time for both the client and the professional. One less friction.
Contact tracing and qualification
It is the only one with more than 50% consensus. In fact, it is concrete. And it is daily. The interesting thing is that a few years ago we talked little about it. However, tracking and qualifying leads is innate to all web marketers and advertisers. In just a few years, the software has adapted and almost every network has released tools that are powerful enough to track and qualify leads.
However, efforts are still needed in the field to exploit this goldmine of information. We also give some tips in one of our previous articles on other learning from ImmOpinion.
the live video
Only 28%. And it is even below previous years. At a time when all content creators are swearing to live, real estate agents seem to have a hard time believing it. However, the live has a certain power, it anchors the people and the place in the present moment, and can make the difference for a first visit, for an open house or for a previous discovery on social networks.
In addition, the cameras are increasingly powerful and now allow live and 360 filming. Not counting, of course, the possibilities beyond the visit: webinars, live on Twitch, on Insta. All of these ideas allow you to educate, create original content, and build your community.
It is the older sister of the virtual tour. The one with the helmet on her head. But not only. The big difference is that you can move in 3D, in virtual reality. It is in this technology that most metaverse. Many companies believe in this future and invest a lot of money.
In real estate, this type of 3D, with headphones, computer, tablet or touch table, has real added value for properties that are sold off plan.
There is also great interest in the sale of real estate with work, to visualize a property with real development proposals. There is very little doubt that this technology will eventually replace the classic virtual tour. It has an even greater effect. wow! which will eventually convince homeowners, sellers, and landlords to give you mandates.
Not to be confused with virtual reality precisely. It is a virtual reality that is superimposed on the reality of “real life”. One of the most frequent examples of this type of application in the real estate sector is the display of prices of houses and apartments when walking down the street. Putting your smartphone in front of the products for sale on the street, you can see their prices and a lot of information about them. Some attempts have been made in Australia and the Netherlands. At the moment they are not the most used, but this could be democratized with the arrival of augmented reality glasses.
Here is a concrete example:
Closer to a current use, we can create plates or panels that allow us to represent future buildings or apartments in VEFA.
And one more example:
We also see a very interesting use in construction sites where data is superimposed on reality, such as future electricity consumption, or simply providing ideas to project during a physical visit. A complete universe to invent and where everything remains to be imagined to improve the experience of real estate prospects.
A minuscule 6%. And yet, this technology is already widely used in support. On many sites, including ameli for example, before a human answers your questions, a pseudo-artificial intelligence tries to understand your need to send them to the correct content, or to the correct interlocutor, when the latter cannot answer.
Chatbots are also beginning to be present to facilitate real estate research or to make appointments.
Here is an example, taken from one of my lectures.
Even if today, the technology is still not amazing, when we see that certain Google technologies can verbally chat with people to make appointments, we have the right to think that when the technology matures, it will save everyone a lot of time. Wait and see. Or try and learn. Up to you.
We have already talked a lot about artificial intelligence in Immo2. Therefore, we are not surprised that this technology ranks second. It is the basis of certain technologies already presented in the article, such as chatbots, and tomorrow, lead tracking and qualification.
We have already dealt with the subject here with 10 tools that use artificial intelligenceand ours complete tour on AI in real estate.
In a few words, the uses that already exist and have an impact on the sector are:
- automatic writing of property descriptions;
- the analysis of photographs to identify elements of an asset;
- analysis of present and future real estate prices;
- learn about the behavior of users on web trips;
- know data to anticipate material problems: elevators, water heaters, etc.;
- and there are many others. 🙂
It is the father of artificial intelligence, or the mother. In itself, it is not necessarily a particular technology, but rather the capacity that we have today to process a large amount of data. It is the result of an increasingly computerized world. And, thanks to this mass of data, we can now define real estate prices in the future. It is on these data that the iBuyers and also thanks to them that we can more or less accurately predict who will sell your property in the next 6 months!
The best for the end ? In any case, it is one of the greatest promises since the invention of the Internet. She is the technology behind the web3 revolution.
The easiest way is to summarize it in a video.
You should know that blockchain is already used in different real estate sectors. It all boils down to this full article on blockchain.
Clever. We have tried to make a complete tour of the technologies that should have a more or less strong impact on the sector and the working methods of professionals. Therefore, we strongly encourage you to take an interest in these technologies and set up one, the easiest one for you to set up, and start trying things out to build your real estate business.
And if not, we redo the game? Which of these technologies do you think is the most promising revolution (let’s not be afraid of words!) in real estate? We are waiting for you in the comments.
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