Over the past year, only four songs performed by Quebec artists managed to earn a place in the list of the 100 most listened to tracks on online listening services in Quebec, shows a new report from the Observatory of Culture and Communications.
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This data published on November 4, the first statistics on online listening in Quebec to cover a full year, confirms what worries many Quebec artists, including Richard Séguin and Pierre Lapointe: music from here struggles to stand out in the digital universe.
Of this quartet of songs, only two broke the top 50. These are Co-pilotby FouKi and Jay Scott, the latest Felix winner for song of the year, which comes in at number 17me location, and America is crying Fringants jeans, in 49me square.
The other two titles listed are English songs: Without senseCharlotte Cardin (66th), and Lullabyby Alicia Moffet (78th).
According to this list based on data collected from ten music listening platforms (Amazon Music, Apple Music, Deezer, Google Play Music, Groove, Napster, SoundCloud, Spotify, Tidal and YouTube), the most listened song in Quebec, among the 15 October 2021 and October 13, 2022, was Heat wavesof the British group Glass Animals (see Table 1).
8% of Quebec listeners
It’s a little nicer when you look at who the most listened to artists are during the same period. Four Quebecers appear in the top 50 (Les Cowboys Fringants, Charlotte Cardin, Enima and FouKi) and rapper Souldia is not far behind in 52nd place (see table 2).
Overall though, the proportion of works associated with artists from here is a measly 8%, with peaks of 11% during the Christmas season and 10% during the bank holiday week.
“It’s deplorable, had declared to Trunk Richard Séguin, a few weeks ago, speaking of the low rate of listening to our music on the web. I’m afraid it will become marginalized music. »
For his part, Pierre Lapointe has been sounding the alarm for several years. Even recently, in an interview with Radio-Canada on the sidelines of the ADISQ Gala, he said that he was “extremely pessimistic.”
If nothing changes, “Francophone culture will die out, we will no longer have creators,” he said into the program’s microphone. The culture will always remain.
List of the most listened to songs in Quebec on streaming services, from October 15, 2021 to October 13, 2022)
1 – Heat wavesglass animals
two – cold heartElton John and Dua Lipa
3 – nuggetsFarruko
4 – Shaking chillsEd Sheeran
5 – Where are you nowLost Frequencies and Calum Scott
17 – Co-pilot (with Jay Scott), Fouki
49 – America is cryingThe dashing cowboys
66- Without sense, charlotte cardin
78- LullabyAlice Moffet
List of the most streamed artists on streaming services, from October 15, 2021 to October 13, 2022.
1 – Drake
2 Ed Sheeran
3 Taylor Swift
4 – The weekend
5 – Eminem
16 – The dashing cowboys
17 – Charlotte Cardin
19 – Enima
39 – FouKi
52 – Soulday
*Source: Quebec Culture and Communications Observatory
Listening to Quebec Music Online: QUB Musique’s Impact Still Unknown
Among the streaming platforms that have been used to measure the musical preferences of Quebecers, one is missing: QUB Musique. The impact of this service, decidedly in favor of local music, therefore remains unknown.
The reason is simple. Quebecor’s web music service has yet to join the MRC Data accounting system, from which the Observatory of Culture and Communications draws the data that allows it to build its lists.
“A lot of development is needed for them to get the information and we’re not into that yet. I would like to have it next year”, explains the main director of QUB Musique, Marc-André Laporte.
He is convinced that the addition of QUB Musique, where Quebec music features prominently, would increase the proportion of songs from here that are consumed online, currently at 8%, according to the OCCQ.
“In 2021, 76% of our listeners come from Quebec artists,” he notes.
the right pairing
According to Marc-André Laporte, if their music is heard, it is important to showcase Quebec artists on a platform, but even more so “to integrate them coherently into playlists.
As an example, he says it makes sense and is worth pairing a song by rapper Loud with a song by Drake.
“A lot of people discover through playlists. From the moment we mix Quebec artists with international superstars, with consistency, people will discover them.
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