The year 2023 is launched and it still promises us a great battle. We take stock of the models that are likely to shake up the market in the next twelve months.
A new year full of promises opens in the smartphone market. Certainly, and we will come back to this, the gray areas disturb the sector and force manufacturers to adapt. This requires increasingly sophisticated and durable models, two notions that will mark the coming years. Manufacturers continue to search for the model that will make hearts go wild, while making compromises on the duration of the updates they guarantee for their smartphones.
In this tab we are interested in the most anticipated models of the year 2023. There you will find many high-end smartphones (but not only), because they are the ones that set the standard. More affordable models will come later, as will foldable devices. The latter shake up the segment, but they are still far from being in the hands of everyone.
Samsung Galaxy S23 (Ultra): Next Pixel Battle
We have already started talking about the Galaxy S23 in length, width and width. Samsung’s new series will be unveiled on 1Ahem February and will have three representatives: Galaxy S23, Galaxy S23+ and Galaxy S23 Ultra. Between the competitors of the iPhone 14 and Android, the number one in the world does not want to waste time.
The first two promise adjustments to put pressure on the Chinese competition. However, all of Samsung’s know-how – in a classic smartphone – will take place inside the Galaxy S23 Ultra. The term “Ultra” is in vogue among manufacturers to highlight the flagship model of a range. With its powerful Snapdragon 8 Gen 2 (even in France) and its 200-megapixel main sensor, the Galaxy S23 Ultra still wants to be the smartphone of all superlatives.
The number one in the world could also make a difference in the software part. Samsung stands out by providing 4 years of Android updates and 5 years of security updates. In the Android universe, the brand is leading by example and others, like OPPO, are following suit.
iPhone 15: the Ultra surprise?
Citing the iPhone among the most anticipated smartphones is not really a surprise, but it is still a must. At 15 years old, Apple’s flagship device continues to bring rain and shine to the market; especially in the premium segment.
It’s still a little early to tell what Apple has in store for us in 2023, but this cuvée could be historic. In fact, we are waiting for the range to switch to USB-C and all models will be affected by this essential change. However, Apple is not required to take the plunge this year and could reserve this change for its Pro range. It is also likely that the gap will continue to widen between the base models and the Pro variants.
The most expensive iPhones would be equipped with the future A17 Bionic chip, while the “classic” iPhone 15 and Plus would accommodate the A16 Bionic… which now equip the iPhone 14 Pro and iPhone 14 Pro Max. Unsurprisingly, the brand would change its strategy to bring the latest innovations to Pro devices and sell proven components in their standard versions.
The iPhone 15 and 15 Plus could be equipped with a new 48-megapixel sensor. Interesting news that would help the series take a new step, although the telephoto lens and the LiDAR sensor should remain exclusive to the Pro variants. The information will be refined over the months and the other big surprise could come from the iPhone 15 Ultra, a new very high-end smartphone. The arrival of the Apple Watch Ultra has revived the rumors about this new model.
OPPO Find X6 Pro: a future king of photography?
Behind the “historic” Samsung and Apple, OPPO has perhaps the most anticipated smartphone of the year in its boxes. After the very convincing Find X5 Pro, the Chinese brand will present the Find X6 Pro and this smartphone could well be the new king of photography. Since Huawei’s fall, OPPO has tended to establish itself as its “successor” with premium models that are comfortable in photos.
Find X6 Pro intends to drive the point home by offering a neat technical sheet, emphasizing photographic performance. It would carry three 50-megapixel sensors. Among them, the 1-inch Sony IMX989 that we saw in the Xiaomi 12S Ultra and that offers interesting features.
To accompany it, OPPO would add a 50-megapixel ultra-wide angle (IMX890) and a telephoto lens (IMX766 or IMX890) with x3 optical zoom. And to control this smartphone? The inevitable Qualcomm Snapdragon 8 Gen 2 SoC, not to mention the second-generation MariSilicon X chip. Please also note that the device will have the expertise of Hasselblad’s photography specialist.
OPPO has not revealed the launch date of its future flagship. Based on the manufacturer’s habits, the presentation could take place at the end of February or the beginning of March. It will be accompanied by the Find X6.
OnePlus 11: power, a lot of power
Unlike several models mentioned here, the OnePlus 11 is already official. Awaiting its international launch, the OnePlus 11 has made its debut in China. A successful debut if we believe the manufacturer that wants to prove things in 2023.
Very close to OPPO, Oneplus intends to retain its uniqueness. The Oneplus 11 adheres quite well to the brand’s philosophy with its 6.7-inch AMOLED screen, displaying 1,440 x 3,216 pixels up to 120 Hz. The device has the latest technologies (LTPO 3.0, Dolby Vision, HDR10+…) and it is very powerful.
Among the first models on the market to ship Qualcomm’s Snapdragon 8 Gen 2, it adds up to 16GB of RAM and 512GB of storage in UFS 4.0. For photography, photography specialist Hasselblad accompanies a promising setup made up of three sensors, including a 50-megapixel Sony IMX890 main sensor (OIS). A 48-megapixel IMX581 ultra-wide angle and a 32-megapixel IMX709 telephoto lens with 2x optical zoom are present.
The smartphone will be entitled to a worldwide launch on February 7. It could be a bit more affordable than its premium competitors.
Google Pixel 8 and 8 Pro: always more ambitious
Like the iPhone 15, the Pixel 8 will not launch before the second half of the year. Google is currently focusing on its Pixel 7 and the arrival of the Pixel 7a, which will also be one of the models to follow this year. Regarding the Pixel 8, it is still rumored that Google smartphones could experience a great evolution of the photosensor. This element is already a strong point of the range, while the Mountain View company does not necessarily integrate the latest sensors on the market. The software processing makes the difference, which does not prevent the manufacturer from working on new solutions.
Thanks to Samsung’s efforts, Google is looking to make its Pixel 8 support upscaled HDR. To learn more about it, feel free to read our article dedicated to this innovation. Specifically, future devices could limit the blur effect on moving subjects and therefore improve the quality of the shots. However, it would force the firm to integrate a new 50-megapixel sensor (Isocell GN2) in its Pixel 8. Its presence would help in low light conditions and it is also considered that this module consumes less energy than the current Isocell GN1 of the Pixel 7. The base would also offer a new, more compact design.
The Pixel 8 is scheduled to launch in the fall of 2023. We could get more information in the spring, during the Google I/O conference. This year the possibility of seeing a folding smartphone in the Pixel range was not ruled out.
Xiaomi 13 and 13 Pro: more than strangers
Launched in China last December, the Xiaomi 13 Pro will soon make its grand debut in Europe. Recognized for the value for money of its smartphones, Xiaomi wants to move up the ladder by entering the high-end segment. With the Xiaomi 13 Pro it could well be the one since this model presents convincing arguments.
During his presentation, we had confirmation that the Chinese manufacturer was not there to do the setup. Your Xiaomi 13 Pro offers a 6.73-inch OLED (LTPO) screen that displays in 2K (1440 x 3200 pixels) up to 120 Hz. The brightness goes up to 1900 nits, which is quite impressive.
Under the hood, the Snapdragon 8 Gen 2 is definitely there with up to 12GB of RAM and 512GB of storage (UFS 4.0). For the photo, it has a 1-inch, 50-megapixel (f/1.9) Sony IMX989 sensor with Hyper OIS. This is associated with a 50-megapixel telephoto lens (f/2.0, 75mm focal length) that offers a 3.2x optical zoom. There is also an ultra-wide angle (f / 2.2) of 50 megapixels that sits on the rear of the device, offering a versatile configuration.
The Xiaomi 13 and 13 Pro would be shown in Europe at MWC 2023. We will also be attentive to the possible launch of a Xiaomi 13 Ultra in the coming months.
Samsung Galaxy A54: the best seller
The Galaxy A54 is a bit of an interloper among the models mentioned here. It won’t be premium or truly high-end and won’t necessarily have a flagship feature that sets it apart. However, the Samsung Galaxy A54 has its place in this file, occupying a special place.
After the discontinuation of the Galaxy Note range, it is the Galaxy S FE that is absent from subscribers. The successor to the Galaxy A52 and A53 therefore has all the cards in hand to make the link between the mid-range and the high-end in the market leader. These predecessors were best sellers and the Galaxy A54 will try to repeat the same recipe, that of attractive value for money.
For this, we expect an AMOLED screen that exceeds 6 inches (from 6.4 to 6.6 inches according to rumors) and a refresh rate of 120 Hz. Under the hood, the chip would gain an upgrade (Exynos 1380) and we expect 50 megapixels. main sensor, in addition to the ultra-wide angle of 12 megapixels and the macro module (5 megapixels).
A solid enough setup at a price that we still hope will be contained. The little extra: Software support would be equivalent to the Galaxy S, meaning four years of Android updates and five years of patches. It should be formalized this January.
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